Who Are You Really Creating For?

Who are you really creating for? Yourself, the audience, the outcome or the recognition that comes with it?This week, we get into creativity from the inside out: where ideas come from, how life experience becomes something tangible and what happens when you stop obsessing over how the work will be received. Steve opens up about the process behind Chasing Comfort, how years of mental health advocacy eventually found a creative outlet and why some of the most meaningful work starts with following an idea before you know exactly where it’s going.We also talk about instinct versus structure, keeping the process simple, the messiness behind making something and why success can’t be the only reason to create.Sometimes the best work happens when you stop trying to manufacture the result and make something because it feels true to you.So, who are you creating for?Much love to you all.From Where We Sit 🎙️