Who Tells Your Story? Earned Media for the Social Impact Sector

Recorded live at SocialNext: Ottawa 2026, Anouk Bertner, Executive Director of Future of Good, sits down to explore what it really means to tell stories that matter and why the nonprofit and social impact sector deserves better media coverage than it gets.Future of Good is Canada's only media publication dedicated exclusively to the social impact space, covering the sector through written journalism, live journalism, and data products including their Changemaker Wellbeing Index, a national survey of 1,100 Canadians tracking how people working in social impact are really doing.Anouk breaks down the three types of media content nonprofits should understand, how to craft a pitch that gets a journalist to call you back, why coalition building matters more than individual asks to government, and what media literacy looks like in an age of AI slop and news avoidance.Because if changemakers don't tell their own stories, someone else will. Or no one will.Thanks to our Editors, Producers, and Guest Host from Phantom Productions and WebMarketers.This episode was recorded live at the Ottawa Conference and Events Centre during SocialNext: Ottawa 2026, Canada's leading conference dedicated to nonprofit and public sector marketers.