Who What Wear with Hillary Kerr: Mara Founder Allison McNamara on Skincare Formulations, Actives, and Product Cycling

Allison McNamara is the founder of Mara skincare. Previously an on-camera host for outlets like PopSugar and E!, today, Allison is known as a force within the skincare space, launching Mara with a single innovative SKU: the Universal Face Oil. The brand is beloved by everyone from Chrissy Teigan to Hailey Bieber and has now expanded to include a tight yet robust product assortment. She’s here to discuss what it’s been like building her brand from the ground up, including formulations, active ingredients, and what’s next on the horizon.