Who’s Directing Your Marketing?

You could do a hundred things to improve your marketing. That doesn’t tell you what you should do.As marketing has become more specialized, it’s gotten easier to hire someone for almost every individual piece of it. That expertise can be incredibly valuable, but someone still needs to understand how all those pieces work together.In this episode of The Vignette Effect, Raquel talks about developing a director-level view of your own business so you can make better decisions about where your time, money, and attention should go.She explains why your customer experiences one brand rather than a collection of marketing tactics, how to use both numbers and customer feedback as data, and why an underperforming result doesn’t automatically tell you what to fix.You’ll also hear a real example of a successful launch followed by a disappointing one, and how looking at what had actually changed led to a much more useful set of questions than simply assuming the offer or marketing needed to be overhauled.The goal isn’t to become an expert in every area of marketing. It’s to understand enough about how the pieces work together to diagnose what’s happening, identify opportunities, and give better direction to the people you hire.Before you invest more time, money, or energy into marketing, zoom out and look at what’s already happening in the business.If you want help looking across your brand and marketing and figuring out what deserves your attention next, book a discovery call with Raquel here. Or come find her on Instagram @raquel.furman