Who's Driving This Thing?!

Welcome to Season 3, Episode 6 of Misadventures in Marketing: Who’s Driving This Thing?! In Episode 6, Who’s Driving Thing?!, we take a deep dive on every CMO’s favorite daily worry: how to keep the company on brand in everything it does and every communication to the outside world it executes on. New tools are making it easier for marketing heads to manage this around visual identity and communications. Keeping the entire GTM team on guardrails to communicate the right points to prospects, customers and the media is a whole other challenge. Not to mention the executive team. Having just one set of hands on the messaging steering wheel is always a challenge, but good communication and good discipline ensures a smooth ride down that branding highway. Also, don’t forget to check out AMA SF’s latest blog posts! Rinita Datta continues to turn out fantastic insights on topics every marketer should be up to speed on. Here is her latest: Generative engine optimization: what GEO and AEO require https://www.amasf.org/blog/generative-engine-optimization-what-geo-and-aeo-require/ About Misadventures In Marketing The American Marketing Association San Francisco Chapter presents Misadventures in Marketing, a podcast about high tech marketing in Silicon Valley, focusing primarily on marketing challenges in early stage technology startups. Hosts Peter Farago, a career high tech marketer and Steve Haney, a fractional GTM executive in tech, chat weekly about marketing practices in high tech, the latest martech product news, their experiences from the front lines, and interviews with their CMO friends and marketing colleagues. Listen: https://mim.captivate.fm/ Facebook: https://www.facebook.com/AMASanFrancisco/ X: https://x.com/AMASanFrancisco Instagram: https://www.instagram.com/amasanfrancisco LinkedIn: https://www.linkedin.com/company/amasf/ Hosts: Peter Farago and Steve Haney Marketing: Ian Robinson-Lambert Editing: Lorenzo Fernandez-Kopec, Marisa Gabriela Ramos (Peakbound Studios), and Brian Douglas (Creative Comms) Consulting Producer: JulieAnn Bornales Content Producer: Rinita Datta We'd also like to thank our sponsor Workbox for their support of Misadventures in Marketing. #startups, #hightech, #misadventuresinmarketing, #MiM, #marketing, #technologystartups, #SiliconValley, #CMO, #marketingstrategy, #innovation, #casestudies, #businesschallenges, #leadership, #companyculture, #techgiants, #CMO, #AMA, #SiliconValley, #Marketing, #AI, #TechTrends, #BusinessStrategy, #Workplace, #StartupMarketing, #BrandStrategy, #InternalAlignment, #CEOInsights, #marketing, #techstartups, #AI, #alignment, #contentcreation, #execution, #branding, #demandgeneration, #SiliconValley, #earlystagestartups Chapters: 00:00 - Intro 02:28 - AI Efficiency and the Impact of Industry Layoffs 05:20 - Establishing Mission and Alignment 07:46 - Navigating Friction with Sales and Engineering 11:41 - The Brand Bank Account 14:20 - Vetting Leadership