PODCAST · business
Misadventures in Marketing
by American Marketing Assocation - San Francisco Chapter
Misadventures in Marketing is a podcast about high tech marketing in Silicon Valley, focusing primarily on marketing challenges in early stage technology startups. Hosts Peter Farago and Steve Haney, veteran Silicon Valley marketing executives, chat weekly about marketing practices in high tech, the latest martech product news, their experiences from the front lines, and interviews with their CMO friends and colleagues.
Episodes
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Growth Hacking with AI
In this episode of Misadventures in Marketing, hosts Steve Haney and Peter Farrago welcome longtime friend and startup veteran Raj Singh, who is currently VP of Product at Mozilla. We explore how AI is reshaping modern product growth and demand generation. As AI-generated content floods digital...
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When the Robot Builds the Shortlist
Believe it or not, we are kicking off Season 4 of Misadventures in Marketing! In this first episode of the new season, co-hosts Steve Haney and Peter Farrago examine the fundamental shift occurring in B2B product discovery: what happens when AI agents, rather than human buyers, build the vendor...
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Job Search in the Age of AI
Buckle up, MiM-sters! Misadventures in Marketing is wrapping up our third season with a special guest. Episode 10, Job Search in the Age of AI, features Kate Sargent, an executive coach and recruiter, and founder of KJS Coaching and Consulting. Yours truly sat this one out, as my compelling…
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No Playbook, No Problem!
Welcome to Season 3, Episode 9 of Misadventures in Marketing: No Playbook? No Problem! In this scintillating episode of Misadventures in Marketing, hosts Steve Haney and Peter Farago explore how start-up marketing teams deal with creating marketing playbooks that end up being relevant and...
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Name That Acronym - AI Edition!
Welcome to Season 3, Episode 8 of Misadventures in Marketing: Name That Acronym - AI Edition! In this energetic Episode 8 of Misadventures in Marketing, hosts Steve Haney and Peter Farago shake things up with a special "AI Edition" of everyone’s favorite game show: Name That Tech Marketing…
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Agency vs. In House
Welcome to Season 3, Episode 7 of Misadventures in Marketing: Agency vs. In House In Episode 7, Agency vs. In House, co-hosts Steve Haney and Peter Farago tackle a perennial dilemma for CMOs and marketing executives: when to partner with an external agency versus building an internal team.…
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Who's Driving This Thing?!
Welcome to Season 3, Episode 6 of Misadventures in Marketing: Who’s Driving This Thing?! In Episode 6, Who’s Driving Thing?!, we take a deep dive on every CMO’s favorite daily worry: how to keep the company on brand in everything it does and every communication to the outside world it executes…
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Pitch, Please!
Welcome to Season 3, Episode 5 of Misadventures in Marketing: Pitch, Please! In this episode, hosts Peter Farago and Steve Haney dive into the wonder of crafting compelling decks that persuade and engage your audience. We lay out our essential tips for creating impactful decks, graphics…
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The New B2B Customer Journey
Welcome to Season 3, Episode 4 of Misadventures in Marketing: The New B2B Customer Journey In this episode, hosts Peter Farago and Steve Haney grapple with the age-old problem of product discovery and the new, convoluted, twisty B2B customer journey. Thanks to AI, prospects are armed with more…
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Building a Web Agency That Lasts
Welcome to Season 3, Episode 3 of Misadventures in Marketing: Building a Web Agency That Lasts. In this episode, hosts Steve Haney and Peter Farago welcome guest Eric Weidner, a seasoned marketing professional who has built and run a successful web agency for the last 30 years. Traversing…
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Channel Surfing
Welcome to Season 3, Episode 2 of Misadventures in Marketing: Channel Surfing! In this episode, hosts Peter Farago and Steve Haney share their insights on determining which marketing channels to exploit in the current online, vertical video, AI-driven environment we find ourselves in. After some...
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Stage Ready
Season 3 of Misadventures in Marketing is here! We kick off 2026 and Episode 1, Stage Ready, with a discussion about public speaking spots and how to integrate them into your marketing mix. Sure, I know you want to talk about AI and how PLG and SEO are going away and how in just 2 months every...
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When Nobody Cares
Welcome to Episode 8 of Season 2 of Misadventures in Marketing: When Nobody Cares. In this episode Peter and Steve discuss the latest tech news, Canva's product launch and how we use their AI tools, and the evolving role of PR in tech marketing in the age of AI. While large business and tech…
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Winning the AI Content Wars
Welcome to Season 2, Episode 7 of Misadventures in Marketing: Winning the AI Content Wars. In this episode, hosts Peter Farago and Steve Haney discuss the challenges and strategies of content creation in a market flooded with AI-generated content; i.e. AI slop. In a sense, we realize marketing...
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Board Tales: How to Win the Room
Welcome to Season 2, Episode 6 of Misadventures in Marketing: Board Tales: How to Win the Room. In this episode, hosts Peter Farago and Steve Haney delve into how CMO’s should approach meetings with the Board of Directors. Marketing execs get a small amount of time at board meetings to show what...
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Mind the Gap!
Welcome to Season 2, Episode 5 of Misadventures in Marketing: Mind the Gap! In this episode, hosts Peter Farago and Steve Haney delve into the critical aspects of lead generation and the sales pipeline, emphasizing the importance of aligning marketing and sales efforts so leads don’t fall through...
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Everyone Has a Plan Until...
Welcome to Season 2, Episode 4 of Misadventures in Marketing! In this episode of Misadventures in Marketing, hosts Peter Farago and Steve Haney explore how the best laid marketing plans of mice and men and women often go awry. Or as the American boxer Mike Tyson puts it: Everyone has a plan until...
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Nets vs. Spears in the Age of LLMs
Welcome to Season 2, Episode 3 of Misadventures in Marketing! This week, hosts Peter Farago and Steve Haney discuss the age old topic of Nets vs. Spears, but with a twist involving the new world of LLMs. How should an early or middle-stage tech start-up approach their lead gen investment versus...
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Will the AI Remember You?
Welcome to Season 2, Episode 2 of Misadventures in Marketing! This week, hosts Steve Haney and Peter Farago discuss the tectonic shift from traditional SEO to Generative Engine Optimization (GEO). They explore how consumer behavior is changing in the age of AI, the importance of content strategy,...
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How We AI
We’re back! It’s Season 2 Ep 1 of Misadventures in Marketing! In this episode of Misadventures in Marketing, hosts Peter Farago and Steve Haney discuss their own use of AI tools in how they market. Peter’s go-to chatbot is ChatGPT; Steve’s is Gemini. They explore the recent, rapid-fire…
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Misadventures in Marketing Presents: Pressing Matters S3 Ep10; Annie Saunders: A Journey Through Tech Journalism
While on summer break, we came across a conversation we thought you'd find valuable and we didn't want to wait to share it. It’s a recent episode of Pressing Matters from Big Valley Marketing – a podcast featuring conversations with top B2B tech media professionals. They've had on guests like Jon...
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That's Entertainment: The State of Music Industry Marketing
It’s Episode 15 of Misadventures in Marketing, our Season 1 finale! And there was no better way to wrap up the first leg of our journey than interviewing music industry big shot Julianne Bornales. As an 18 year veteran of the industry at Warner Music Group, JulieAnn has marketed through one of…
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Short-term Wins, Long-term Losses
In Episode 14 of Misadventures in Marketing, your inquisitive hosts Peter Farago and Steve Haney discuss the ongoing tension between investing in short-term versus long-term marketing activities. They explore the tensions marketing leaders face in balancing immediate lead generation demands with...
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The Funnel is Not a Straight Line
In Episode 13 of Misadventures in Marketing, your noble hosts Peter Farago and Steve Haney delve into the intricacies of lead funnels, particularly in the context of B2B SaaS and technology startups. We discuss the customer journey, the importance of understanding decision-making processes, how…
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When the Magic's Gone
We’ve made it to Episode 12 of Misadventures in Marketing, the tech marketing podcast that not only tastes great, but fills your mind with tech marketing’s most provocative issues. Take, for example, this episode in which hosts Peter Farago and Steve Haney delve into the challenges of marketing...
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Name That (Tech Marketing) Acronym!
In this, the 11th episode of Misadventures in Marketing, hosts Peter Farago & Steve Haney proudly present the first game show edition of Misadventures in Marketing. Steve quizzes Peter on the myriad acronyms in tech marketing (which, oddly, are almost all three letters). Peter gets extra points…
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And The Winner Is...
In this, the 10th episode of Misadventures in Marketing, Peter Farago and Steve Haney welcome Melissa Grimshaw-Vargas to the podcast. Melissa heads up Launchwise, a brand consulting practice in San Francisco that conducts brand launches and leads in-house executive brand initiatives for both...
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Reference Customers: The Real Growth Hack
In this, the 9th episode of Misadventures in Marketing, Peter Farago and Steve Haney discuss the role of reference customers in B2B tech marketing, emphasizing the importance of how they can help prospects build trust and credibility in a new start-up. They explore the nuances of corporate…
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Talking the Talk
In this, the 8th episode of the Misadventures in Marketing podcast, Peter Farago and Steve Haney discuss how they have used public relations (PR) in their high-tech marketing mix. They explore the evolution of PR strategies, the importance of understanding earned, paid, and owned media, and the...
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A Click Measuring Contest
In this Episode 7 of the Misadventures in Marketing podcast, hosts Peter Farago and Steve Haney delve into the complexities of marketing metrics, discussing their importance, challenges, and the balance between data-driven decision-making and creative intuition. They explore various metrics, the...
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Serving Yourself with Self-serve Products
In this, the 6th episode of Misadventures in Marketing, hosts Peter Farago and Steve Haney discuss the sales motion called Product-Led Growth (PLG). Why is this business function in Marketing? What are the differences between sales-led and product-led motions? What role do your pricing strategies...
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If You Cut an AI, Does It Bleed?
In Episode 5 of Misadventures in Marketing, hosts Steve Haney and Peter Farago explore the intersection of AI and high tech marketing, drawing parallels with historical technological shifts. They discuss the implications of AI automating marketing tasks, and the importance of maintaining a human...
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Are You Getting the Message?
In this the 4th episode of Misadventures in Marketing, hosts Steve Haney and Peter Farago dive into the fun-filled world of corporate messaging, start-up style. They discuss the importance of creating a messaging house, understanding customer pain points, and the iterative nature of the process....
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The Web We Weave
In this 3rd episode of the Misadventures in Marketing podcast, hosts Peter Farago and Steve Haney talk about the weather, Peter starts a new job, and then we dive into the head of marketing's time-worn tradition of revising the website. They share insights on how to propose and get the green…
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A Beautiful Friendship
In this 2nd episode of Misadventures in Marketing, hosts Peter Farago and Steve Haney discuss Peter’s superhero origin story, his roots in the Bay Area, and Steve’s affinity for Peet’s Coffee. Then they delve into the intricate relationship between sales and marketing teams, and where they…
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You Got the CMO Job. Now What?
In this episode of Misadventures in Marketing, hosts Peter Farago and Steve Haney explore the intricacies of starting a new CMO role, particularly within technology startups. They discuss the importance of understanding company dynamics, building trust, and the balance between strategic thinking...
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Misadventures in Marketing Trailer
Misadventures in Marketing is a new podcast from the American Marketing Association San Francisco chapter. Every week, Silicon Valley marketing executives Peter Farago and Steve Haney will explore current topics in technology marketing, their own experiences running marketing and GTM…
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ABOUT THIS SHOW
Misadventures in Marketing is a podcast about high tech marketing in Silicon Valley, focusing primarily on marketing challenges in early stage technology startups. Hosts Peter Farago and Steve Haney, veteran Silicon Valley marketing executives, chat weekly about marketing practices in high tech, the latest martech product news, their experiences from the front lines, and interviews with their CMO friends and colleagues.
HOSTED BY
American Marketing Assocation - San Francisco Chapter
CATEGORIES
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Frequently Asked Questions
How many episodes does Misadventures in Marketing have?
Misadventures in Marketing currently has 37 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Misadventures in Marketing about?
Misadventures in Marketing is a podcast about high tech marketing in Silicon Valley, focusing primarily on marketing challenges in early stage technology startups. Hosts Peter Farago and Steve Haney, veteran Silicon Valley marketing executives, chat weekly about marketing practices in high tech,...
How often does Misadventures in Marketing release new episodes?
Misadventures in Marketing has 37 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to Misadventures in Marketing?
You can listen to Misadventures in Marketing on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Misadventures in Marketing?
Misadventures in Marketing is created and hosted by American Marketing Assocation - San Francisco Chapter.
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