Why 70% of Your Fundraising Needs to Be Done Before the Event

Are you struggling to hit your fundraising goals? Here’s the truth: 70% of your fundraising should be done before your event even begins! In Episode 13 of the "Hey Nonprofits" podcast, hosts Trevor Nelson and Jason Ledlow break down why pre-event fundraising is crucial for nonprofit success. Learn how to engage sponsors early, use personal connections to build momentum, and secure the financial support you need—well before the big day.This episode dives into practical strategies like leveraging existing sponsor relationships, tailoring sponsorship packages to your audience, and the power of transparency to build donor trust. As Trevor and Jason highlight, “Donors won’t give unless they feel connected—relationships matter more than you think.” You’ll also hear tips on how gratitude and recognition can foster ongoing support and ensure donors feel appreciated.Whether you're a nonprofit leader, development director, or volunteer, this conversation will inspire you to rethink your approach to nonprofit events and equip you with actionable advice to reach your fundraising goals. Tune in now to discover innovative ideas, success stories, and strategies you can start using today to make your next event a success!This video is perfect for anyone looking to modernize their fundraising strategies, achieve better work-life balance while planning events, and connect deeply with donors. Don’t forget to leave a comment on what works for your nonprofit and subscribe to the "Hey Nonprofits" podcast for more fundraising tips and ideas!Chapters:0:00 Start Early for Fundraising Success2:15 Why 70% Happens Before the Event5:46 From Casual Gathering to Fundraising Win7:52 Leverage Existing Sponsor Relationships11:39 Build Donor Trust with Transparency13:26 Turn New Donors into Loyal Supporters16:58 Relationships Are the Key to Success18:39 Connect Beyond Organizations22:14 Tailor Sponsorships to Your Audience23:55 Recognize Sponsors for Ongoing Support27:27 Secure Sponsors with Honest Talks29:12 Benefits of Engaging Sponsors Early32:36 Exclusive Pre-Events Boost Interest34:20 Drive Engagement with Exclusivity37:46 Gratitude Builds Long-Term Support39:35 Strengthen Connections During Events42:53 First Impressions Matter44:43 Creative Sponsorship Ideas47:57 Cut Costs with Corporate Sponsors49:41 Pre-Event Hacks for More Funds52:59 Jason’s Sponsorship Coaching Tips54:49 Stretch Goals to Unlock Donations