Why 95% of companies stall on AI, and the behavioral science that fixes it

from Behavioral Science For Brands: Leveraging behavioral science in brand marketing. · host Consumer Behavior Lab

MichaelAaron and Richard unpack a new Behavioral Insights Team report on why most companies fail to get employees using AI, covering how social proof lifts adoption, why removing small points of friction beats motivational pitches, and why framing AI as something to lose outperforms framing it as a gain.

Episode metadata supplied by the publisher feed · Published Jul 29, 2026

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Why 95% of companies stall on AI, and the behavioral science that fixes it

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This episode was published on July 29, 2026.

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