EPISODE · Jul 7, 2026 · 13 MIN
Why 97% of SMMA Scripts Fail (And the 3% That Made Me $2.4M)
from Build Different · host Jake Rivera
What if I told you that 97% of SMMA agencies are using sales scripts that actively push clients away? Jake Rivera breaks down why most cold outreach sounds like desperate spam and reveals the exact script template that's helped him and his students close over 1,200 clients. This isn't theory from someone who's never actually run an agency. 🎯 What You'll Learn: • The specific 3-part script structure that converts 1,200+ prospects (most agents skip part 2 entirely) • Why spending 70% of your call asking questions will 3x your close rate • The "future state framework" that gets prospects selling themselves on your services • How to handle the top 5 objections before they even come up 👤 Perfect for: SMMA owners tired of hearing "we're not interested" and ready to close deals consistently. The problem isn't your services or your prices. It's that you're pitching solutions before you understand problems. Jake walks through the exact conversation flow he used to build his agency, including the specific questions that separate amateur cold callers from professionals who actually get paid. 📍 Chapters: [00:00] Why 97% of SMMA scripts fail immediately [01:45] The problem identification sequence that hooks prospects [03:30] Current situation analysis (the step everyone skips) [05:15] Future state visioning that creates urgency [07:00] Value demonstration without sounding salesy [09:30] Objection handling framework for price, timing, and trust [11:15] Real examples from $2.4M in closed deals Stop wasting time on scripts that sound like everyone else's. This template works because it focuses on the prospect's problems first and your solutions second. The difference in response rates is honestly ridiculous. 🔔 Never miss an episode: Follow Build Different on Apple Podcasts and turn on notifications. New episodes drop daily, your next breakthrough is one tap away. 🔍 Topics: SMMA sales script, cold calling template, agency lead conversion, sales objection handling, client acquisition strategy Catch every episode at Build Different ---------- Keywords: business coach, startup advice, revenue growth, saas entrepreneur, digital marketing agency, business development, wealth building, scaling business Learn more about your ad choices. Visit megaphone.fm/adchoices
What this episode covers
What if I told you that 97% of SMMA agencies are using sales scripts that actively push clients away? Jake Rivera breaks down why most cold outreach sounds like desperate spam and reveals the exact script template that's helped him and his students close over 1,200 clients. This isn't theory from someone who's never actually run an agency. 🎯 What You'll Learn: • The specific 3-part script structure that converts 1,200+ prospects (most agents skip part 2 entirely) • Why spending 70% of your call asking questions will 3x your close rate • The "future state framework" that gets prospects selling themselves on your services • How to handle the top 5 objections before they even come up 👤 Perfect for: SMMA owners tired of hearing "we're not interested" and ready to close deals consistently. The problem isn't your services or your prices. It's that you're pitching solutions before you understand problems. Jake walks through the exact conversation flow he used to build his agency, including the specific questions that separate amateur cold callers from professionals who actually get paid. 📍 Chapters: [00:00] Why 97% of SMMA scripts fail immediately [01:45] The problem identification sequence that hooks prospects [03:30] Current situation analysis (the step everyone skips) [05:15] Future state visioning that creates urgency [07:00] Value demonstration without sounding salesy [09:30] Objection handling framework for price, timing, and trust [11:15] Real examples from $2.4M in closed deals Stop wasting time on scripts that sound like everyone else's. This template works because it focuses on the prospect's problems first and your solutions second. The difference in response rates is honestly ridiculous. 🔔 Never miss an episode: Follow Build Different on Apple Podcasts and turn on notifications. New episodes drop daily, your next breakthrough is one tap away. 🔍 Topics: SMMA sales script, cold calling template, agency lead conversion, sales objection handling, client acquisition strategy Catch every episode at Build Different ---------- Keywords: business coach, startup advice, revenue growth, saas entrepreneur, digital marketing agency, business development, wealth building, scaling business Learn more about your ad choices. Visit megaphone.fm/adchoices
NOW PLAYING
Why 97% of SMMA Scripts Fail (And the 3% That Made Me $2.4M)
No transcript for this episode yet
Similar Episodes
No similar episodes found.