Why a $400k Sales Month Broke My Business, My Brain and My Bank Account

Next up in our Throwback Thursday session, we revisit Why a $400k Sales Month Broke My Business, My Brain and My Bank Account!We’re gonna kick this one off with the big, fat elephant in the room. I mean, title. Namely, “WHAT DO YOU MEAN YOU MADE $400K IN A SINGLE LAUNCH?!” Well, dingbat, it means I made a $400k... ish... launch. In December 2020, I made $400k-ish (actually, it landed at $370k or so, and it certainly wasn’t “cash collected”, but it sounds sexy, right?) in the “foundation” launch of my flagship group coaching program, Launchpad. Was I pumped? YEAH. For about two seconds. …Until I realised that completely blasting my projected $100k goal out of the water by 4 X-ing meant that I would be spending the whole of my Christmas break and the two weeks in January before it opened MADLY working my tail off, hiring multiple staff members to help me manage the back end and preparing the program that I truly felt (and still feel) is my life’s work to the standard I expect (aka – very very very high). That launch BROKE me. My brain. My business. My bank account. And only now am I starting to see the (very bright) light. So, in this throwback episode, with a little distance between the biggest up-levelling I’ve ever moved through in my business and the (honest) burn out that ensued, I want to break down a few mistakes, lessons, epiphanies and changes I’ve made, learned, had and experienced over the past few months. ✔ Champagne problems AKA new levels, new devils ✔ Hitting my upper limit ✔ Finding my big girl pants Full show notes for this episode can be found at:https://thecoursecartel.com/110a ----------Want more? Here’s how we can help you: Enjoy this content? Follow and subscribe for more: → Follow Stevie on Instagram — https://www.instagram.com/steviedillon_/ → Subscribe on Substack — https://lifestylebusinessschool.substack.com