Why a Great Product Is Not Enough to Win the US Market | Tobias Borawski | EP 8

A perfect product will not win you the US market. That is the hard lesson many European companies learn too late.In episode 8, Tobias Borawski shares his insights on navigating the US market as a European executive, emphasizing relationship building, cultural differences, and strategic growth in Florida and beyond.____________________00:00 Introduction to Transatlantic Titans02:15 Tobias Borowski's Journey to the US05:07 Professional Endeavors in the US08:43 Florida's Business Environment11:01 Incentives for Businesses in Florida14:00 Geographic Journey of German Executives in the US17:07 Competitive Advantages in the US Market19:29 Cultural Differences in Business Practices25:10 Challenges for European Companies Entering the US Market34:01 Hiring Strategies for US Market Entry38:24 Investment in Human Resources41:43 Flexibility and Adaptability in Business42:27 Cultural Differences in Mobility43:46 Challenges in the U.S. Market48:04 Lessons Learned from Experience50:05 Future Outlook for Business52:08 The Role of AI and Robotics54:09 Success Factors for European Companies57:29 Importance of Partnerships59:43 Cultural Shocks and Surprises01:03:10 Positive Aspects of American Life01:05:17 Cultural Misunderstandings01:07:06 American Business Environment01:10:29 Combining Cultures for Success01:12:11 Advice for Future Entrepreneurs____________________𝗖𝗢𝗡𝗡𝗘𝗖𝗧 𝗪𝗜𝗧𝗛 𝗧𝗢𝗕𝗜𝗔𝗦🔗 LinkedIn: https://www.linkedin.com/in/tobias-borawski-34048715/ 𝗠𝗢𝗥𝗘 𝗙𝗥𝗢𝗠 𝗠𝗔𝗡𝗡𝗬🎥 YouTube: https://www.youtube.com/@UCBaxlXNsXqu395c3vftkbWQ🌐 Website: https://mannyschoenhuber.com/🔗 LinkedIn: https://www.linkedin.com/in/mannyschoenhuber/📸 Instagram: https://www.instagram.com/mannyschoenhuber/📧 Email: [email protected]📖 Get the #1 Best-Selling Book: https://www.amazon.com/Mastering-Market-Entry-Europeans-America/dp/1544545533/ref=sr_1_1?crid=3GIXYWU947MTN&dib=eyJ2IjoiMSJ9.B_5ML82MOcIRp5gxnrw144iDrwPs2FczKUs_1mHkYdA.XBFdJkCkm3J5d_VCT5FnFlTGDwmtVwtl9xLoJ7QRNAc&dib_tag=se&keywords=manny+schoenhuber&qid=1775770721&sprefix=manny+schoenhuber%2Caps%2C179&sr=8-1👍 𝗟𝗜𝗞𝗘 - if you enjoy this content🔔 𝗦𝗨𝗕𝗦𝗖𝗥𝗜𝗕𝗘 - for more strategies on how Europeans make it BIG in America#transatlantictitans #mannyschoenhuber ⚠️ Disclaimer:This podcast is for informational purposes only and does not constitute professional legal or financial advice. Please consult with a qualified professional regarding your specific business situation.