Why A High Net Promoter Score Doesn't Equal Success (Episode 030 - The Marketing Gateway Podcast)

Think a high NPS equals success? Think again!In this episode, we discuss the pitfalls of relying on NPS as a measure of customer loyalty.Key Insight: Context matters! Customers have different reasons for their recommendations.SOURCES: The One Number You Need to Growhttps://nashc.net/wp-content/uploads/2014/10/the-one-number-you-need-to-know.pdfDecomposing Brand Loyalty: An Examination of Loyalty Subcomponents, Product Price Range, Consumer Personality, and Willingness to Pay https://www.mdpi.com/2076-328X/15/2/189----------------------------------------The Marketing Gateway is a weekly podcast hosted by Sean in St. Louis (Sean J. Jordan, President of https://www.researchplan.com/) and featuring guests from the St. Louis area and beyond.Every week, Sean shares insights about the world of marketing and speaks to people who are working in various marketing roles - creative agencies, brand managers, MarCom professionals, PR pros, business owners, academics, entrepreneurs, researchers and more!The goal of The Marketing Gateway is simple - we want to build a connection between all of our marketing mentors in the Midwest and learn from one another! And the best way to learn is to listen.And the next best way is to share!For more episodes: https://www.themarketinggateway.comCopyright 2025, The Research & Planning Group, Inc.