Why a Higher Optimisation Score Made Everything Worse
from Clicks and Clarity with Claire Hosted by Claire Jarrett
Send us Fan Mail The optimisation score went up. The results went down. Claire audited a dog training school where 3 services were mixed into one campaign, the display network was bringing in fraud leads, and Google was spending the budget on puppy training searches instead of the high-value board and train enquiries. She explains why the optimisation score measures compliance with Google, not performance for you — and why $20/hour puppy classes were eating the budget meant for $2,000+ board and train programmes. https://www.clairejarrett.com/ Connect with me on LinkedIn
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