Why a Local Gym Sold at 400x EBITDA with Membership Retention Data

Lucas and Luna drill into a surprising small-business exit: a single-location gym in suburban Denver that sold for 400x EBITDA. They unpack the specific data set that drove the multiple — not just recurring membership revenue, but cohort-based retention models and lifetime value projections that private equity firms value far more than equipment or real estate. Lucas explains how the gym's owner used a simple tool called CohortFlow to track monthly churn by sign-up year, and how that data package became the deal's centrepiece. Luna asks whether the multiple is sustainable or a one-off, and they discuss the broader trend of data-driven valuations in Main Street businesses. With concrete numbers, a real buyer profile, and a clear lesson for anyone running a service business with repeat customers. #GymBusiness #BusinessBrokers #EBITDAMultiple #RecurringRevenue #RetentionData #CohortAnalysis #BusinessExit #PrivateEquity #MainStreetBusiness #Valuation #MergersAndAcquisitions #MembershipModel #FitnessIndustry #SMBMergers #DataDriven #LifetimeValue #Entrepreneurship #FexingoBusiness Keep every episode free: buymeacoffee.com/fexingo