Why a Negative Keyword Strategy Will Save Your Ass
from Paying for Attention Hosted by ATRA Digital
Have you ever reviewed a search query report in your paid search campaigns and found a keyword you would never want your brand to show up for? Us too, sadly. That's why when we set up a new campaign we always make sure we have a thorough negative keyword strategy in place. In this episode the PFA team goes into the why and the how to for negative keywords.
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Frequently asked questions
How long is this episode of Paying for Attention?
This episode is 15 minutes long.
When was this Paying for Attention episode published?
This episode was published on September 28, 2021.
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