PODCAST · business
Paying for Attention
by Megethos
A digital marketing podcast perfect for a quick listen on your commute, a jog on the treadmill, or as you take a break from checking your emails. Paying for Attention is focused on all things paid media and conversion rate optimization and is hosted by the team at Megethos, an industry leading PPC agency.
Episodes
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Your Cost-Per-Lead Target Is Probably Wrong (The Real Math Behind Target KPIs)
Most teams get handed a target cost per lead with no math behind it, and that's where paid media strategy quietly falls apart. In this episode, Keegan breaks down how to actually build a target KPI from the ground up, and why chasing the wrong number can make a winning campaign look like it's...
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What NOT to Do in Paid Media: Google Ads, Meta, LinkedIn & Programmatic Mistakes to Avoid
In this episode of our What Not To Do series, ATRA senior analyst TJ walks through the mistakes we see wasting ad budget across Google Ads, Meta, LinkedIn, and programmatic display, plus where creative quietly kills performance. On Google Ads, we cover match type and keyword targeting mistakes…
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What Actually Drives Paid Media Performance (Budget, Creative & Attribution)
We're kicking off a new series on Paying For Attention: what actually drives performance in paid media. To start, we sat down with ATRA senior analyst TJ to break down the fundamentals most brands get wrong before a campaign even launches. We cover how to choose the right channels and audiences...
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Google's New Target ROAS Bidding Update: Money Grab or Wake-Up Call for Advertisers?
Google is rolling out a major update to Target ROAS and Target CPA bidding strategies on August 17th and it's already got advertisers calling it a "money grab." In this episode of Paying for Attention, Keegan sits down with paid media strategist Madi Fleetwood to break down exactly what's…
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Ep 27: Are Your Ads Getting Stale? The Truth Behind Your Ad Fatigue
Worried that your social or display ads may be getting stale? Unsure on what's causing your audience to not connect with your ads like they used too? From metrics to aesthetics and channel expansion to strategy, we cover it all with how to spot signs of ad fatigue and fix them.
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Ep 26: How To Do Keyword Research Like a PPC Pro
Dive deep into the foundation of your ad campaigns by learning new insights into keyword research strategies. Listen in as we provide tool recommendations and discuss items like longer tail keywords, conversion tracking, historical performance, campaign organization, proper negative keyword use…
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Ep 25: Keep Selling! Don't Let These Common Merchant Center Mistakes Pause Your Ads
Having trouble getting your products synced from your website to Google Ads? Listen in today as we talk about common merchant center issues and discuss the three types of issues with an account, what they are and how to fix them. We dive deep and technical on the issue so your account won't be...
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Pro-Tips to Increase Shopping Ads Click-Through Rates
You've been optimizing shopping ads for a while now, trying different structures, making bid adjustments, but now feel like you've done all you can. Is there more room to optimize? Megethos' e-commerce expert, Dillon Hake joins this episode of PFA with a resounding "YES!". There is plenty more to...
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5 Paid Media Updates to do After a Website Redesign
We've all been through it. Your company (or client) updates its website and now your ads are disapproved because they didn't think any URLs would change. Or even worse, everything looks fine for a few weeks until the conversion rate sees a dip and now you're to blame for a decline in performance....
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Responsive Search Ads: Love Them, Hate Them, How to Deal With Them
Google's forcing another change by sunsetting expanded text ads in favor of responsive search ads. The Paying For Attention team covers the top tips on switching to RSA's and how to optimize them moving forward, despite the current limitations.
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Hyper Local Strategy for Multi-Location Healthcare Facilities
You got two locations in the same zip code - how do you split the budget? How do you generate volume to both locations equally? The healthcare industry has been going through wild changes over the last two years, forcing marketing teams to adapt and evolve. Listen to the 21st Paying for Attention...
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How to Actually Align Sales & Marketing Teams For Growth
As a marketer, when was the last time your team met with the sales team to align strategies? If you are meeting with your sales team, are they sharing what they are seeing from leads? The good and the bad? It's crucial to have strategies and data shared between teams on a regular basis. Tune in…
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What You Need For a Successful Paid Media Campaign
As Megethos has reached its 4.5-year mark in helping organizations with paid media, we have seen tons of successful campaigns. Unfortunately, we have also seen many that failed before we took over. One of the most common reasons for lack of success is not understanding all the components of paid...
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2 Years Since COVID: How Has Consumer Behavior Changed?
We got away with not saying "unprecedented" once (I think), but we all know that's exactly what the last 2 years have been. The Paying For Attention team goes through how consumer behavior has changed for digital marketers like the obvious ecommerce explosion but also how education, healthcare…
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Google Ads Settings You Should Always Check
Have you ever launched a search campaign through Google Ads editor and forgotten to uncheck "Include Google Display Network"? Or ever pulled a "Matched Locations" report and found your campaigns were spending in states or countries you weren't meaning to target? The Paying For Attention team goes...
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5 Ways to Increase Qualified Applicants For Higher Education
Every organization has a similar goal: increase the efficiency and effectiveness of your marketing efforts. For colleges and universities, it is always about getting qualified applicants to their schools. The more exclusive that school is, the more difficult this gets. Sure, we could target every...
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Top Myths About Quality Score
Quality Score: Google's metric for ranking in the auction (along with your bids). Seems important, and it is, but does that mean all of your focus should be optimizing for a 7+ QS? Listen to Andrew and Keegan and learn all about the myths of Quality Score and how to best use the metric.
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Recap of All The Paid Media Changes in 2021 - Google Ads
Could 2021 bring any more changes to paid media? Announcement of forced Responsive Search Ads, taking away Broad Match Modified keywords, more search query data (maybe?) and so much more (and that's just Google)! Listen to our first episode of 2022 to hear our take on all the Google Ads changes…
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Why a Negative Keyword Strategy Will Save Your Ass
Have you ever reviewed a search query report in your paid search campaigns and found a keyword you would never want your brand to show up for? Us too, sadly. That's why when we set up a new campaign we always make sure we have a thorough negative keyword strategy in place. In this episode the PFA...
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How to do Paid Media Competitor Research Like an Expert
Have you ever wondered what your competitors were spending on paid search? Or what channels they are running ads on? Listen to episode 12 for the most actionable episode yet! The Paying for Attention hosts give 5 simple steps to do competitor research like an expert. It's easier than you think!
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Proven PPC Strategy: Using an Intent-Driven Keyword Structure
Need to forecast the opportunity within your campaigns with precise performance metrics? The Paying for Attention hosts cover how to cost effectively target non-brand keywords and scale your search campaigns using a proven ppc strategy: using an intent-driven structure. Using an intent-driven...
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12 Reasons Why Your Landing Page Sucks!
The importance of a landing page should never be overlooked. In this episode of Paying for Attention, we discuss the struggles you may be having with your landing page and go in depth with the importance of a low attention ratio, design language, ad relevance, form field quality, A/B testing and...
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The #1 Metric Ecommerce Companies Need to Scale
In this episode, the Paying For Attention team will be going over one of the most important factors in growing your ecommerce brand: Lifetime value. How to do it. Why it’s important. And how to grow your revenue once you have it.
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Paid Media Isn't Going Anywhere
There has been a growing panic about paid media in a cookie-less world. The worry? Less targeting + less tracking = Lower ROI. Fortunately, the Paying for Attention is confident about the future in the industry and explain the why. Hint: Google + Facebook still need to make their money.
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What to Consider When Engaging With a New Agency
Have you been in the position to need to engage with a new agency for your organization and not sure how to approach it the right way? Whether it's your first time choosing an agency or you're being extra diligent so you don't get burned again, this episode is for you. The Paying for Attention…
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How to Avoid Wasting Money in PPC
The Paying for Attention team goes through the most common mistakes and money wasters that they see in Google Ads and goes gives 3 steps on how to avoid them.
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PPC Myths: Needing High Impression Share to Win Google Ads
But why is my impression share so low? Does that mean we are not performing? <- Has your client or boss said this to you when your impression share is low? The Paying for Attention team reviews why impression share is not so much of a performance metric, but an opportunity metric. Specifically…
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Why You Could Be Tracking Leads All Wrong
It's 2021 - if you're still only tracking your paid media performance with conversion tags for form fills, you're tracking leads all wrong. Does your organization have a system in place to capture lead source(s) along with additional targeting and behavioral data all the way through to the...
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Should I be Bidding on Our Own Brand Terms?
One of the most common questions we get asked: "should I/we be bidding on our own brand terms?". The answer is almost always yes. Bidding on your brand terms in paid search can be extremely valuable, listen to the 3rd episode of Paying for Attention to find out why and what to look out for.
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Why Automated Bidding Sucks for Ecommerce.
Are you an ecommerce advertiser using Google's automated bidding strategies? If yes, you're going to want to listen to this episode. The Paying for Attention team goes through several reasons why this could lead to trouble, and potentially a ton of wasted ad spend in your campaigns.
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Why You Should Still be Using Single Keyword Ad Groups (SKAGs)
Single Keyword Ad Groups (SKAGs) have been a controversial topic in the PPC industry over the last few years. But why? The Paying for Attention hosts explain exactly why you should still use SKAGs and why it's still the best structure for most PPC campaigns.
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ABOUT THIS SHOW
A digital marketing podcast perfect for a quick listen on your commute, a jog on the treadmill, or as you take a break from checking your emails. Paying for Attention is focused on all things paid media and conversion rate optimization and is hosted by the team at Megethos, an industry leading PPC agency.
HOSTED BY
Megethos
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Frequently Asked Questions
How many episodes does Paying for Attention have?
Paying for Attention currently has 31 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Paying for Attention about?
A digital marketing podcast perfect for a quick listen on your commute, a jog on the treadmill, or as you take a break from checking your emails. Paying for Attention is focused on all things paid media and conversion rate optimization and is hosted by the team at Megethos, an industry leading PPC...
How often does Paying for Attention release new episodes?
Paying for Attention has 31 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to Paying for Attention?
You can listen to Paying for Attention on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Paying for Attention?
Paying for Attention is created and hosted by Megethos.
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