Why a TikTok ban in the US matters for brands

Will TikTok be banned? Host Andrew Davidson is joined by experts Nicole Bond and Marisa Frys in Episode 114 to discuss the US Congressional hearing with TikTok CEO Shou Zi Chew and the wider implications for businesses, advertisers and consumers. Do you want to know more about TikTok? Read this blog about key brand opportunities on TikTok, and catch up on what marketers need to know in podcast episodes 103 and 104.Visit the Mintel store to explore our latest US social commerce research, browse all our eCommerce research here and buy a report today.Host: Andrew Davidson, SVP/Chief Insights Officer, Mintel Comperemedia.Guests: Marisa Frys, Digital Marketing Analyst, Mintel Comperemedia.Nicole Bond, Associate Director of Marketing Strategy, Mintel Comperemedia.

Episode metadata supplied by the publisher feed · Published Apr 4, 2023

Embed this episode

Attribution link and audio player

NOW PLAYING

Why a TikTok ban in the US matters for brands

0:00 33:17

1×

No transcript for this episode yet

We transcribe on demand. Request one and we'll notify you when it's ready — usually under 10 minutes.

Share this episode

Similar Episodes

No similar episodes found.

Similar Podcasts

No similar podcasts found.

Frequently Asked Questions

How long is this episode of Mintel Little Conversation?

This episode is 33 minutes long.

When was this Mintel Little Conversation episode published?

This episode was published on April 4, 2023.

Can I download this Mintel Little Conversation episode?

Yes. Use the download control on the episode player to save the publisher-provided media file.

URL copied to clipboard!