Why a TikTok ban in the US matters for brands

Will TikTok be banned? Host Andrew Davidson is joined by experts Nicole Bond and Marisa Frys in Episode 114 to discuss the US Congressional hearing with TikTok CEO Shou Zi Chew and the wider implications for businesses, advertisers and consumers. Do you want to know more about TikTok? Read this blog about key brand opportunities on TikTok, and catch up on what marketers need to know in podcast episodes 103 and 104.Visit the Mintel store to explore our latest US social commerce research, browse all our eCommerce research here and buy a report today.Host: Andrew Davidson, SVP/Chief Insights Officer, Mintel Comperemedia.Guests: Marisa Frys, Digital Marketing Analyst, Mintel Comperemedia.Nicole Bond, Associate Director of Marketing Strategy, Mintel Comperemedia.

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