Why “Accuracy” Fails for Uplift Models (and What to Use Instead)

This story was originally published on HackerNoon at: https://hackernoon.com/why-accuracy-fails-for-uplift-models-and-what-to-use-instead. When it comes to uplift modeling, traditional performance metrics commonly used for other machine learning tasks may fall short. Check more stories related to data-science at: https://hackernoon.com/c/data-science. You can also check exclusive content about #data-science, #uplift-modeling, #data-analysis, #machine-learning, #uplift-models, #area-under-uplift, #uplift@k, #cg-and-qini, and more. This story was written by: @eltsefon. Learn more about this writer by checking @eltsefon's about page, and for more stories, please visit hackernoon.com. When it comes to uplift modeling, traditional performance metrics commonly used for other machine learning tasks may fall short.