Why advertisers are blacklisting news episode artwork

EPISODE · Aug 21, 2019 · 27 MIN

Why advertisers are blacklisting news

from The Media Show · host BBC Radio 4

Digital advertisers are maintaining blacklists of news topics they disapprove of. Some brands have even added keywords associated with President Trump to their list, meaning publishers are effectively facing a boycott of regular news stories by advertisers.Also in the programme, the Irish government is proposing to replace the country's TV licence fee with a new "device independent broadcasting charge". Critics say any household with a smart phone or laptop would have to pay it, regardless of whether they actually watch RTÉ programmes. And Fun Kids, the digital radio station for children, has launched a podcast network.Julian Worricker is joined by Dee Forbes, Director-General of RTÉ, Laura Slattery, journalist at The Irish Times, Lee Moulding, Integral Ad Science, Shona Ghosh, Senior Tech Reporter at Business Insider, and Matt Deegan, Fun Kids station manager.

Episode metadata supplied by the publisher feed · Published Aug 21, 2019

Embed this episode

NOW PLAYING

Why advertisers are blacklisting news

0:00 27:48

No transcript for this episode yet

We transcribe on demand. Request one and we'll notify you when it's ready — usually under 10 minutes.

No similar episodes found.

No similar podcasts found.

Frequently Asked Questions

How long is this episode of The Media Show?

This episode is 27 minutes long.

When was this The Media Show episode published?

This episode was published on August 21, 2019.

Can I download this The Media Show episode?

Yes. Use the download control on the episode player to save the publisher-provided media file.
URL copied to clipboard!