Why Agriculture Isn’t Just Farming Anymore—And What That Means for Your Bottom Line | Ep. 75

In Episode 75 of the Lucentlands Podcast, hosts Dewald Kirsten and Louise Brodie sit down with Professor Andre Jooste, Head of Agricultural Economics at Stellenbosch University, to explore how economics shapes the future of farming.From climate change and market volatility to trade agreements and innovation, Andre explains why financial sustainability and economic insight are just as critical to agriculture as soil health and crop yields.The episode also highlights the 100-year anniversary of the Agricultural Economics Department at Stellenbosch University and its impact on shaping leaders, policies, and research in the industry.Key Topics Covered:📊 Why agricultural economics is vital for farmers, policymakers, and businesses🌍 How global market trends impact South African agriculture💡 The role of innovation and sustainability in the future of farming🌱 Why climate change is reshaping farming decisions worldwide🎓 How agricultural economics provides diverse career opportunitiesKey Takeaways:•Agriculture is a major economic driver, contributing up to 14% of South Africa’s GDP.•Sustainability in farming requires financial resilience, risk management, and innovation.•Economic and trade policies have long-term effects on food security and profitability.•Young professionals in agricultural economics have opportunities across multiple industries.If you're in agriculture, agribusiness, or policy development, this episode is a must-listen!Connect with Andre Jooste:Website: https://agricultural-economics.sun.ac.za/Email: [email protected] with us:Website https://lucentlands.co.za/Instagram https://www.instagram.com/lucentlandsmedia/Facebook https://www.facebook.com/lucentlandsmediaLinkedIn https://www.linkedin.com/company/lucentlandsmedia/