EPISODE · Jun 17, 2026 · 46 MIN
Why AI Adoption Fails (And What Successful Teams Do Differently) | Megan Ratcliff
from Back on T-R-A-C-K · host MKG Marketing Inc
Megan Ratcliff joins Back on T-R-A-C-K to discuss why most AI initiatives struggle to deliver meaningful business results. From disconnected workflows and tool overload to change fatigue and misalignment, she explains what organizations need to build true AI fluency across their GTM teams.We explore how curiosity-driven teams outperform tech-driven teams, what ethical AI adoption looks like in practice, and how to create systems that improve efficiency, accelerate the pipeline, and support long-term growth.If you're looking to move beyond AI experimentation and create real business impact, this episode is for you.
What this episode covers
Megan Ratcliff joins Back on T-R-A-C-K to discuss why most AI initiatives struggle to deliver meaningful business results. From disconnected workflows and tool overload to change fatigue and misalignment, she explains what organizations need to build true AI fluency across their GTM teams.We explore how curiosity-driven teams outperform tech-driven teams, what ethical AI adoption looks like in practice, and how to create systems that improve efficiency, accelerate the pipeline, and support long-term growth.If you're looking to move beyond AI experimentation and create real business impact, this episode is for you.
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Why AI Adoption Fails (And What Successful Teams Do Differently) | Megan Ratcliff
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