EPISODE · Mar 9, 2026 · 33 MIN
Why AI and Automation Are Non-Negotiable For Expert Businesses — With Seb Brantigan
from Empire Builders with Nick James · host Nick James
In this episode, Nick James sits down with Seb Brantigan — Co-Founder of DBSS Digital and marketing automation expert managing over 12 million emails a year for his clients — to have the honest conversation about AI that most 'gurus' are too afraid to have. Seb reveals why AI calling is still falling short (and the WhatsApp automation strategy that's working right now instead), how his team built a complete event funnel in days instead of weeks and generated five figures in sales, and the one question every expert business owner needs to ask before touching any AI tool. From using AI to turn free event registrants into paying buyers before they even walk through the door, to the "bleeding neck" method for knowing exactly where to start — Seb shares the practical, no-nonsense truth about what AI can and can't do for your business right now. If you're a coach, consultant, or expert who knows AI is important but has no idea where to begin — or you've tried it and not seen results — this conversation will completely change how you look at it. VALUABLE RESOURCES 🔗 Connect with Seb on LinkedIn 🤖 Grab Seb's Free AI Marketing Templates & Campaigns
What this episode covers
In this episode, Nick James sits down with Seb Brantigan — Co-Founder of DBSS Digital and marketing automation expert managing over 12 million emails a year for his clients — to have the honest conversation about AI that most 'gurus' are too afraid to have. Seb reveals why AI calling is still falling short (and the WhatsApp automation strategy that's working right now instead), how his team built a complete event funnel in days instead of weeks and generated five figures in sales, and the one question every expert business owner needs to ask before touching any AI tool. From using AI to turn free event registrants into paying buyers before they even walk through the door, to the "bleeding neck" method for knowing exactly where to start — Seb shares the practical, no-nonsense truth about what AI can and can't do for your business right now. If you're a coach, consultant, or expert who knows AI is important but has no idea where to begin — or you've tried it and not seen results — this conversation will completely change how you look at it. VALUABLE RESOURCES 🔗 Connect with Seb on LinkedIn 🤖 Grab Seb's Free AI Marketing Templates & Campaigns
NOW PLAYING
Why AI and Automation Are Non-Negotiable For Expert Businesses — With Seb Brantigan
No transcript for this episode yet
Similar Episodes
No similar episodes found.
Similar Podcasts
No similar podcasts found.