Why AI Can’t Replace Real Writers – Copywriter Sarah Ashley on Craft, Clients & Content

She didn’t start out in writing. With roots in computer science and a pivot into business, Sarah discovered copywriting as the perfect blend of creativity and commerce. From $10 blog posts on Fiverr to hundreds of completed gigs, she's built a sustainable brand through consistency, experimentation, and serious craft.In this episode, we get into:What copywriting really is (and isn’t)How AI is helping (not replacing) real writersThe “Fiverr-as-practice” mentalityManaging content across TikTok, Instagram, Reddit and moreThe power of repurposing and storytelling across platformsEmail, Substack, and why she’s jumping on podcastsWhether you’re a marketer, solopreneur, or just trying to make sense of your content strategy, this episode offers a sharp take on how to survive (and thrive) in today’s attention economy.🔗 Edit your podcasts like a pro:https://get.descript.com/mrzy10nwivuq🎙️ Join me as a guest or start your podcast journey:https://www.joinpodmatch.com/nickkuhne🎯 Sarah Ashley’s Tools & Links:Services & Freebies: https://portalcopyco.comSocial: @portalcopyco00:00 – Introducing Sarah Ashley01:30 – What copywriting actually is03:00 – Her unexpected path from computer science to copy05:00 – Fiverr, classical music and building the craft07:00 – AI tools and how copywriters can stay relevant08:30 – Using Reddit, TikTok, and Snapchat as a creative10:30 – Multi-platform content strategy breakdown12:30 – Platform purpose: TikTok, Pinterest, Instagram, Reddit14:00 – Repurposing one blog into 6 pieces of content15:00 – Making email sexy again (sort of)16:00 – On Substack, podcasting, and finding new audiences18:00 – Who Sarah loves working with: practical dreamers Connect with me on:All my linksBecome a guestSign up for RiversideGet Descript #DigitalMarketing #Branding #PersonalBranding #MarketingInsights #SocialMediaStrategy Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.