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EPISODE · Feb 4, 2026 · 17 MIN

Why AI Is the Key to More Human Hospitality

from Hospitality Matters with Frank · host Runnr.ai

Hotels have invested heavily in technology in recent years, yet many guest experiences still feel slow, awkward, and impersonal.In this episode, Frank van den Berg sits down with Matthijs Welle, CEO of Mews, to talk about where many hotels go wrong and how technology can be used to deliver more human-centric experiences, while freeing up time for staff to spend with guests.After spending almost a decade working in Hilton hotels, Matthijs knows first-hand the operational challenges hotel teams face. Combined with his experience building Mews since 2013, he has a true understanding of what it really takes to implement new technology in hospitality.If you want to continue the conversation, connect with Frank and Matthijs on LinkedIn:Frank van den BergMatthijs Welle

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Why AI Is the Key to More Human Hospitality

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How long is this episode of Hospitality Matters with Frank?

This episode is 17 minutes long.

When was this Hospitality Matters with Frank episode published?

This episode was published on February 4, 2026.

What is this episode about?

Hotels have invested heavily in technology in recent years, yet many guest experiences still feel slow, awkward, and impersonal.In this episode, Frank van den Berg sits down with Matthijs Welle, CEO of Mews, to talk about where many hotels go wrong...

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