Why AI makes long-tail keywords MORE powerful
from Search with Candour Hosted by Candour
In this week's episode of Search with Candour, Jack Chambers-Ward welcomes Nicole Lee to discuss the significance of long tail keywords in SEO and content marketing. Jack and Nicole delve into how these keywords become even more crucial in the age of AI, focusing on creating personalised, bottom-of-funnel content. The episode also covers Nicole's strategies for programmatic SEO, the challenges of setting client expectations, and the importance of high-intent content. Follow Nicole Website: https://nicoleleemf.com/ Daydream: https://www.withdaydream.com/ LinkedIn: https://www.linkedin.com/in/nicolelee-marketer/ Recommendations Corner Maps: https://get.corner.inc/ Opal: https://www.opal.so/ Graphite AEO tools: https://graphite.io/five-percent/aeo-tools Thinking in Bets: https://www.goodreads.com/book/show/35957157-thinking-in-bets Timestamps 00:00 Introduction to Long Tail Keywords 01:20 Welcome to Search with Candour 01:36 Meet Nicole Lee 08:16 The Importance of Long Tail Keywords in SEO 15:55 Balancing Informational and Transactional Content 29:42 Programmatic SEO Strategies 36:11 Setting Client Expectations for Leads 37:24 High-Value Conversions and Client Examples 38:28 User Behaviour and Educated Consumers 39:57 Specialised Content and High-Intent Articles 43:50 The Art of SEO and Product Marketing 49:08 Nicole’s Recommendations 55:58 Staying Curious and Recommended Tools 01:05:19 Upcoming Guests and Future Content
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