Why AI Twins Are Changing Creator Marketing Forever, with James Rowdy of TwinTone

James Rowdy, founder of TwinTone, sits down with Tash to discuss how AI twins are reshaping creator marketing — not by replacing creators, but by turning personal brands into licensable IP.From scaling content without burnout to why creators are earning more (not less), this clip breaks down: • Why UGC never truly scaled • How AI twins unlock content volume at speed • What the “lazy creator era” really means • Why IP is becoming the most valuable asset in marketing🎧 Stream now or watch the full conversation on YouTube @tash_courtenay.