Why AI Will Be Your New Assistant on Amazon

In this episode, Michael sits down with Joshua Rawe from AmplyCell to explore a quiet revolution inside Amazon advertising.  Téogether, they unpack how AI is taking over the heavy lifting — from creating videos to analyzing data — and why the future of selling on Amazon will belong to those who can think both creatively and technically. You’ll discover how Amazon’s newest AI tools are not just changing ads, but redefining what it means to be a marketer.We’ll see you in The PPC Den!🦡 Highlights ​​00:00 – Intro02:15 – Are Amazon advertisers becoming more like electricians?08:10 – Inside Amazon’s new AI creative studio 12:37 – The rise of AI assistants for sellers and account optimization17:22 – How Amazon now builds listings from a Shopify URL20:55 – AI in Product Opportunity Explorer24:48 – Why AI still needs human logic and interpretation29:30 – Practical ways to use AI in PPC today33:18 – The marketer of tomorrow: technical + creative37:02 – Adapting before AI does it for you🦡 Resources & Links🦡 GET AD BADGER ➡️ Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertisingOur guest today is  Joshua Rawe, co-founder AmpliSellA tool I use every month to better manage my Amazon PPC campaignsWe Tested AI Video Ads — Here’s What Improved Our ROASCreative Optimization and Partnerships with Roku for Amazon Video CampaignsAmazon Product Page Optimization in a Rufus AI World 📚 Unlock our FREE comprehensive Amazon Marketing PlaybookSubscribe to our newsletterTransform your workflow with our comprehensive Amazon Advertising checklistReview all our show notes-Host and Executive Producer: Michael Erickson FacchinGuest Co-Host: Joshua RaweSenior Producer: Nancy Lili GonzalezPodcast Coordinator & Graphic Designer: Sofiia PodashVideo and Audio Editor: Pedro Moreno