Why Alex Hormozi's SMMA Strategy Beats Cold Outreach Every Time

Wait - you're spending 60% of your time chasing SMMA clients instead of delivering results? Jake Rivera breaks down why most agencies are stuck in this endless cycle and how Alex Hormozi's niche-down strategy changes everything. Here's the truth: only 13% of SMMA agencies survive their first year, and it's not because they can't run ads. 🎯 What You'll Learn: • Why agencies that focus on one specific niche charge 3.2x more than generalists (and how to pick your niche) • The 5+ case study rule that closes 40% more deals than scattered portfolios • How to become the obvious choice for one type of business instead of pitching everyone • The exact positioning strategy that stops you from competing on price 👤 Perfect for: SMMA owners tired of cold outreach and ready to become the go-to expert in their space. 📍 Chapters: [00:00] Jake Rivera reveals why 87% of SMMA agencies fail [01:30] The positioning trap keeping you stuck at low prices [04:00] Alex Hormozi's niche-down strategy that changes everything [07:00] How to pick your niche without losing current clients [10:00] The case study accumulation method for closing more deals [12:00] Your next 30 days: from generalist to specialist Stop being everyone's second choice. When you're the obvious expert for one type of business, clients come to you. That's when you can charge what you're actually worth and spend your time delivering results instead of hunting for the next deal. 🔔 Never miss an episode: Follow Build Different on Spotify and turn on notifications. New episodes drop daily, your next breakthrough is one tap away. 🔍 Topics: SMMA strategy, Alex Hormozi, agency positioning, niche marketing, client acquisition Catch every episode at Build Different ------ Keywords: client acquisition, business development, business growth, revenue growth, wealth building Learn more about your ad choices. Visit megaphone.fm/adchoices