Why Amazon’s Search Query Performance Dashboard is Awesome

There is a new report in Amazon’s Brand Analytics that tells you what your top 1000 most important search queries are and ranks them. It’s the first time we have first-party conversion data per query, and we are very excited about it! This is episode is meaty, chunky, and informative, so you might need to pause and re-listen a few different times to absorb it all. We’ll see you in The PPC Den! Highlights 0:00 Intro– SQPD 2:32 Where to find Search Query Performance Dashboard 3:22 What is a Search Query? 7:24 Time-frames within Search Query Performance Dashboard 10:16 Why this report is amazing 14:14 How Amazon defines rank & Search Query Volume 21:30 How Amazon defines impressions in Search Query Dashboard 26:15 How Amazon defines clicks in Search Query Dashboard 31:03 About Cart Adds in Search Query Dashboard 32:30 Search Funnel for Purchases in Search Query Dashboard 34:55 Rapid fire insights 47:20 Actionable steps Please give The PPC Den a 5-star review and share with your friends if you like what you hear! Resources & Links Where to find Elizabeth Greene, Junglr How to Forecast Your Amazon PPC Approach Never miss the latest in Amazon PPC tips and best practices All our episodes and show notes Get a product tour of Ad Badger - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Elizabeth Greene Senior Producer: Nancy Lili Gonzalez Video and Audio Editor: Pedro Moreno