Why (and How) I Recommend a Public Membership Directory -- Ep 216

How My Public Membership Directory Promotes Members and Simplifies ReferralsIn this episode, I explains why I created a public membership directory at mellermarketing.com/directory to systematically refer clients to trusted members when asked for services I don’t provide (e.g., career strategy, resume writing, SEO). The directory helps spotlight members and serves as an easy resource for visitors to find the right referral. I explain how (and why) I collect member details using Kajabi’s Assessments tool, including permission to use a LinkedIn headshot, three short service/topic descriptions, and one web link, then reviews submissions before adding them to a three-column, first-name alphabetical webpage with occasional “This could be you” filler graphics. I also periodically nudge members to submit their info to join the directory, by promoting upcoming LinkedIn “Marketing Monday” features and an email blast to my VIP list, and notes the directory is a benefit for members of her two communities: The Recipe for Social Selling on LinkedIn and Marketing with Meller.00:00 Welcome and Overview01:09 Why a Directory Exists03:12 Building the Intake Form04:57 Publishing and Organizing Entries06:15 Getting Members Featured07:06 Two Communities Explained08:03 Public Page Best Practices08:33 Bonus Link and Wrap UpSupport the show**************************************My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie.  Visit mellermarketing.com Let's connect on LinkedIn: linkedin.com/in/brendameller (click MORE to invite me to connect and mention you listened to my podcast)