Why and How to Use New Bulk Sheet Features in Amazon Ads

Amazon recently improved the features and capabilities of bulksheets, or bulk files, and we won’t lie: it’s great. If you enjoy listening to podcasts about spreadsheets, you’ll love hearing Michael and Brent Zahradnik, of AMZ Pathfinder, dissect what makes this update hum, including its new columns, new metrics, new renaming capabilities, and more. We’ll see you in The PPC Den! Highlights 0:00 Intro– Paris mornings 3:20 Big principles about bulk files 09:24 What are the updates with bulk files? 14:03 New to bulk files metrics 17:30 Best upgrade to bulk files: renaming abilities 19:26 Bulk file format upgrade 20:15 New sponsored display columns 22:38 Neater error solutions 24:14 Action steps for bulk files 25:50 Final thoughts: Bulk files 2.0 Please give The PPC Den a 5-star review and share with your friends if you like what you hear! Resources & Links Where to find Brent, AMZ Pathfinder Should You Use Amazon Ad’s New Budget Rules? 3 Reasons You’re Still Not Using Bulk Sheets and What to do About It [2021] How to Quickly Lower ACOS Using Bulk Operations [2020] An Introduction to Bulk File Operations [2019] Campaign Naming Systems How Should You Name Your Amazon PPC Campaigns? Learn more about bulk files from Amazon  Never miss the latest in Amazon PPC tips and best practices All our episodes and show notes Get a product tour of Ad Badger - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Brent Zahradnik Senior Producer: Nancy Lili Gonzalez Video and Audio Editor: Pedro Moreno