EPISODE · Jun 27, 2022 · 22 MIN
Why Are Most "Target Audiences" Wrongly Defined?
from The Overthinkers · host Lynette Wong & Shann Biglione
Audience definition is a core part of marketing. Unfortunately, in too many cases marketers end up with a poorly or outright wrong definition of their "target". A chance to address the problems with personas, over targeting, and the general lack of actionability behind most targeting exercises.
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Why Are Most "Target Audiences" Wrongly Defined?
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