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Why Are Negative Keywords Being Ignored 2026 episode artwork

EPISODE · Jan 23, 2026 · 22 MIN

Why Are Negative Keywords Being Ignored 2026

from Google Ads Strategy Hub · host Sarah Stemen

The conversation explores the shift from keyword precision to a predictive model in Google Ads. It discusses the failure of traditional strategies, evidence of the predictive model, impact on bidding, and the need for advertisers to adapt to this new model.TakeawaysSearch is now matching predictions, not intentGoogle Ads has shifted to a predictive modelFull Blog Post: https://www.thesarahstemen.com/blog/google-ads-predictive-era-minimum-effective-doseChapters00:00 The Predictive Era of Google Ads05:33 Shift to Predicted Outcomes10:41 Value-Based Bidding and Opacity16:00 Creative and Value-Based Bidding21:21 Adapting to the Predictive Model

What this episode covers

The conversation explores the shift from keyword precision to a predictive model in Google Ads. It discusses the failure of traditional strategies, evidence of the predictive model, impact on bidding, and the need for advertisers to adapt to this new model.TakeawaysSearch is now matching predictions, not intentGoogle Ads has shifted to a predictive modelFull Blog Post: https://www.thesarahstemen.com/blog/google-ads-predictive-era-minimum-effective-doseChapters00:00 The Predictive Era of Google Ads05:33 Shift to Predicted Outcomes10:41 Value-Based Bidding and Opacity16:00 Creative and Value-Based Bidding21:21 Adapting to the Predictive Model

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Why Are Negative Keywords Being Ignored 2026

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Frequently Asked Questions

How long is this episode of Google Ads Strategy Hub?

This episode is 22 minutes long.

When was this Google Ads Strategy Hub episode published?

This episode was published on January 23, 2026.

What is this episode about?

The conversation explores the shift from keyword precision to a predictive model in Google Ads. It discusses the failure of traditional strategies, evidence of the predictive model, impact on bidding, and the need for advertisers to adapt to this...

Can I download this Google Ads Strategy Hub episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.
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