Why Are Shopify Brands Quietly Spending Millions on... Postcards?

Is Direct Mail the Meta of 2016 All Over Again? It might be why 82% of the Top 1,000 Shopify Brands Mailing Postcards 😉. I mean, paid acquisition is essentially broken. Attribution is a fantasy, and your Meta dashboard is basically a slot machine at this point. So when I started hearing Shopify brands quietly crushing it with direct mail (yes, the thing your grandma still gets), I had to dig in. I sat down with Neal Goyal, SVP at PostPilot, to break down how direct mail became the sleeper performance channel for Shopify brands in 2026. We're talking 100% open rates, 9 to 12 touchpoints per piece, and brands pouring millions into postcards because they actually print 4 to 5x ROAS. If you run a Shopify store and you're tired of watching CAC eat your margins alive, this one's for you. 💡 KEY TAKE-AWAYS: Why Neal calls direct mail "the Meta of 2016" (and why getting in now matters) How 82% of the top 1,000 Shopify brands are already mailing... are you? The sleeper acquisition play most Shopify merchants don't know exists yet How do you actually retarget anonymous Shopify website visitors with a postcard? What's the one type of mail that converts WITHOUT a single offer or discount? Why your "suppressed" Klaviyo list is leaving real Shopify revenue on the table The supplement brand trick that turns one product into 4 personalized campaigns How much does this actually cost? (Spoiler: less than your daily Starbucks) The exact mistake brands make on their first direct mail campaign Why Neal moved from SaaS to ad spend (and what it says about the future of Shopify apps) 🛠️ RESOURCES & LINKS MENTIONED IN SHOW: PostPilot: https://www.postpilot.com Neal Goyal on LinkedIn: https://www.linkedin.com/in/nealgoyal/ Klaviyo: https://www.klaviyo.com AG1 / Kat Cole story (referenced): https://drinkag1.com Shopify: https://www.shopify.com 🎁 SPECIAL OFFER FOR SHOPIFY 1% LISTENERS: Neal is hooking up Shopify 1% listeners with a 25% match on your PostPilot pilot spend. Start with $5K, get $1,250 in free spend. Start with $25K, get $5,000. Sky's the limit. DM Neal directly on LinkedIn and tell him you came from the Shopify 1% Podcast.