Why are soft skills, hard?

In this episode, we ask the question, “What are soft skills?” Does the term soft skills even do them justice? And we will raise the critical issue of evaluating soft skills – Yes, most of us will be familiar with the ubiquitous phrase “what gets measured gets managed” but are managers measuring and more importantly rewarding these skills? and likewise, are educators recognising and assessing these skills in higher education? Joining us to discuss this topic today: Holly Jackson, Talent Acquisition Manager at DocuSign Kevin Redmond, Founder of Skillding.com Alex Gibson, Lecturer and Head of Digital Marketing at Technological University Dublin   Podcast producer & host: Dr Dee Duffy, Senior Talent Development Partner, TU Dublin   Want to build your future talent pipeline? Contact Technological University Dublin’s Enterprise Academy today: Email: [email protected] Website: www.tudublin.ie/enterprise-academy LinkedIn: https://www.linkedin.com/company/tudublin-enterprise-academy/   To learn more about university-enterprise engagement for talent and skills development, subscribe to the Future Talent Podcast wherever you listen to your podcasts.