Why Aren't My Podcast Guests Promoting Their Episodes? (#113) episode artwork

EPISODE · Aug 31, 2026 · 11 MIN

Why Aren't My Podcast Guests Promoting Their Episodes? (#113)

from Podcasting Strategy Simplified · host Jason Cercone | Business Podcasting Consultant

THE ISSUE: Business owners leveraging podcasting to grow their business believe all guests will share their episode once it goes live.THE REALITY: If you feature guests on your business podcast and they don't promote their episodes when they go live, I have some news you probably don't want to hear: it's your fault. In most cases, business owners who bring guests on their podcast don't take the proper steps towards networking and building a relationship with their guest, thus leaving the doors of opportunity shut and giving guests more reasons to not share their episodes when they're published.It's Episode 113 of Podcasting Strategy Simplified and it's Part 2 in our special 12-Part miniseries entitled 12 Things Business Owners Get Wrong With Podcasting.After listening to Part 2 of this miniseries, you'll understand:✅ Why 9 out of 10 times, it's on you if your guest doesn't share their episode✅ Why business owners should focus more on solo content than guest-driven content anyway✅ How to use your podcast as a powerful networking tool for your business✅ What to say to your guests after a great interview to being building a meaningful, lucrative relationship📆 Schedule a Free Strategy Call with Jason Cercone📲 Or Contact Me Directly: [email protected] | 412.965.8428👉 Got a question you'd like featured on Monday's 5-Minute Questions Series? Send it to me via SpeakPipe🚀 Did a tip or strategy from this podcast change the game for you? Buy Me a Coffee to say thanksMUSIC CREDITS:Podcasting Strategy Simplified: Burn The Track (Inspiring Rock Trailer) by Alex Grohl on pixabay.comLet's Blow This Up: Aggressive Metal Trailer (Dragon Heart) by Alex Grohl on pixabay.comThank you for listening and becoming an official member of The Bomb Squad!

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THE ISSUE: Business owners leveraging podcasting to grow their business believe all guests will share their episode once it goes live. THE REALITY: If you feature guests on your business podcast and they don't promote their episodes when they go live, I have some news you probably don't want to hear: it's your fault. In most cases, business owners who bring guests on their podcast don't take the proper steps towards networking and building a relationship with their guest, thus leaving t...

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Why Aren't My Podcast Guests Promoting Their Episodes? (#113)

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