EPISODE · Aug 5, 2025 · 20 MIN

Why August Isn’t the Problem—Your Strategy Might Be

from Build Your Salon with Phil Jackson · host Build Your Salon with Phil Jackson

Hello, hello, hello salon friend! Is August giving your beauty business the cold shoulder? You’re not alone—but that doesn’t mean you need to panic. In this episode, I’m unpacking the real reason your salon or clinic might feel a little too quiet this time of year (hint: it’s not just the holidays). Whether you choose to embrace the lull or market your way through it, I’ve got smart, strategic ways to use the slowdown to your advantage. We’ll cover how to: Reframe a quiet month into a business advantage Maximise training, memberships, and salon improvements Create clever offers and promos that won’t tank your bottom line Use your data to plan seasonally, not monthly This episode is your summer survival guide—and a big thank you to Zoca.com for sponsoring the show. Their AI-powered magic helps beauty businesses like yours attract dream clients on autopilot. Worth a peek, darling.