EPISODE · Feb 6, 2023 · 32 MIN
Why Babylist is Designing Shopping Experiences for the Entire Family
from Retail Remix · host Retail TouchPoints
When Natalie Gordon started Babylist, she wanted to provide the knowledge, guidance and support she was seeking when she was pregnant with her first child. Now, the ecommerce baby registry company is making it easier for parents, caretakers and all family members to research and purchase the items they need. During this episode of Retail Remix, Natalie shares how the business has evolved in the age of social media, and how branded and user-generated content in particular have helped build the Babylist community. Tune in to learn how: Different family members are changing the way they research and shop for products, and how Babylist is supporting them with new features and capabilities;Information overload is creating new challenges for expectant parents in the digital age; andBabylist is bringing content and ecommerce together to offer unique customer experiences.RELATED LINKSLearn more about BabylistAccess Babylist’s Future of Family reportShare your baby shopping stories with us on Twitter & LinkedInRegister for the 2023 Retail Innovation Conference & Expo in Chicago
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What this episode covers
When Natalie Gordon started Babylist, she wanted to provide the knowledge, guidance and support she was seeking when she was pregnant with her first child. Now, the ecommerce baby registry company is making it easier for parents, caretakers and all family members to research and purchase the items they need. During this episode of Retail Remix, Natalie shares how the business has evolved in the age of social media, and how branded and user-generated content in particular have helped build the Babylist community.
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Why Babylist is Designing Shopping Experiences for the Entire Family
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