Why being vegan-friendly can grow your business

To celebrate her 3 year 'veganniversary', Lex breaks down why your business is missing out on easy money if you don't have vegan or plant-based options – either on the menu or part of your product line. We dive into the difference between vegan & cruelty free, and the stats that show Australia has the 3rd largest vegan consumer group in the world!Sources: Cummings, Morstorf & Zhong 2014, Alzheimer’s Research & Therapy, vol. 6.Plant-Based is Booming! “Now What?” for Brands: https://www.spins.com/resources-webinar-plant-based-is-booming-brands/The dos and don’ts of marketing plant-based foods: https://www.foodbusinessnews.net/articles/13280-the-dos-and-donts-of-marketing-plant-based-foods14 Rock-Solid Digital Advertising Tips For Vegan Brands https://www.bizadmark.com/digital-advertising-vegan-industry Hosted on Acast. See acast.com/privacy for more information.