EPISODE · Apr 1, 2024 · 12 MIN
Why Best Seller / New Release Badges on Amazon are so Important - Honeymoon Implications
from My Amazon Guy · host Steven Pope
Send us Fan MailThe Amazon Agency That Gets Results → https://myamazonguy.com/This video by Steven Pope, founder of My Amazon Guy, discusses strategies for maximizing success during a product launch on Amazon. Here are the key points:→ Importance of New Release Badge: Earning the "Number One New Release" badge can significantly boost sales and reduce advertising spend.→ Target New Release Badge: Focus on high sales volume during the initial launch period to achieve the badge.→ Research Category Sales Velocity: Analyze top sellers in your category using tools like Helium 10 to estimate the number of sales needed for the badge.→ Price Adjustment Strategy: Launch at a competitive price to generate sales, then gradually increase the price after establishing momentum.→ Case Study: Smudge Kits: Steven shares his experience launching smudge kits, achieving the New Release Badge, and maintaining a high ranking with price adjustments.→ Amazon's Choice Badge: While valuable, the New Release Badge is considered more impactful for immediate sales growth.#amazonseller #amazonbestseller #amazonsellertips → Use code STEVENPOPE6M20 and save 20% on your first 6 months of Helium 10!↳ https://bit.ly/3RTm5id→ Already have Helium 10? Get a special discount for upgrading your account!↳ https://myamazonguy.com/h10upgrade→ More reason to invest in Helium 10! ↳ https://myamazonguy.com/helium-10-service/-----------------------------------------------------------------------------------------Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/Follow us:Twitter: https://twitter.com/myamazonguyInstagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Please subscribe to the podcast at: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwTimestamps:0:00 - Introduction: Importance of badges on Amazon.0:16 - Bestseller vs. New Release Badge: Discusses the impact of each badge.0:44 - How to Find New Releases: Explains methods for finding new releases on Amazon.1:25 - New Release Badge Strategy: Importance of targeting the New Release Badge during launch.2:20 - Amazon's Choice Badge Discussion: Briefly discusses Amazon's Choice Badge.3:30 - New Release Badge Strategy Breakdown: Explains how to estimate sales needed for the badge.3:52 - Using Helium 10: Mentions Helium 10 as a tool to research sales velocity.5:38 - Case Study: Introduction of smudge kit launch case study.8:22 - Smudge Kit Launch Results: Details the success of the smudge kit launch with the New Release Badge.9:08 - Price Reduction Strategies: Discusses the impact of price adjustments on sales and ranking.11:19 - Importance of New Release Badge: Recap on the significance of the New Release Badge.11:42 - Conclusion: Calls to action and mentions upcoming videos.Support the show
What this episode covers
Send us Fan Mail The Amazon Agency That Gets Results → https://myamazonguy.com/ This video by Steven Pope, founder of My Amazon Guy, discusses strategies for maximizing success during a product launch on Amazon. Here are the key points: → Importance of New Release Badge: Earning the "Number One New Release" badge can significantly boost sales and reduce advertising spend. → Target New Release Badge: Focus on high sales volume during the initial launch period to achieve the badg...
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Why Best Seller / New Release Badges on Amazon are so Important - Honeymoon Implications
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