EPISODE · May 26, 2026 · 6 MIN

Why Brand Marketing Is Back in 2026

from The Marketing Career Podcast with Fexingo: Marketing Jobs, Skills, and Career Growth · host Fexingo

Lucas and Luna explore the surprising resurgence of brand marketing in 2026, using the example of a DTC mattress company that pivoted from performance ads to building a lifestyle brand. They break down why long-term brand investment is outperforming short-term digital campaigns, and what that means for marketers today. #BrandMarketing #PerformanceMarketing #DTCMattressStartup #MarketingStrategy #2026Trends #BrandVsPerformance #Caspar #DigitalMarketing #MarketingPodcast #Fexingo #FexingoBusiness #BusinessPodcast #MarketingCareers #MarketingJobs #MarketingSkills #CareerGrowth #MarketingTrends #MarketingInsights Keep every episode free: buymeacoffee.com/fexingo

Episode metadata supplied by the publisher feed · Published May 26, 2026

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Why Brand Marketing Is Back in 2026

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This episode is 6 minutes long.

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This episode was published on May 26, 2026.

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