Why brands are using astrology in their marketing strategy

Host Elysha Yong welcomes consumer lifestyle and marketing strategy experts to discuss how marketers are using astrology in campaigns. How are astrological signs impacting consumers' food and drink purchase decisions? Listen to the conversation to find out more about self-expression, decision paralysis, and astrology trends on social media.Head over to Mintel’s LinkedIn to let us know what you think, or visit mintel.com to become a member of our free Spotlight community.Learn more about Mintel's Global Consumer Trends, browse all our consumer research and buy a report today by visiting the Mintel Store.*This episode is re-aired and was originally published in April 2022.Host: Elysha Young,  Associate Director, Mintel Trends, APAC.Guests:Diana Kelter, Associate Director, Mintel Trends, North America.Huiqi Ong, Senior Consumer Lifestyle Analyst, Mintel Reports.Nicole Bond, Associate Director of Marketing Strategy, Mintel Comperemedia.