Why brands need to care - a conversation with Isabel Verstraete, founder of the Care Principles

Hanan Challouki talks to Isabel Verstraete, author and founder of the Care Principles. As brand strategy expert and keynote speaker, she helps companies grow in a caring and sustainable way. During the COVID pandemic, Isabel Verstraete started her caring journey by sharing positive news every day. What started as a way to deal with all the negativity out there, turned out to be a new perspective on how we do business in today's society. In this episode, you will learn all about the Care Principles and the role diversity and inclusion play in carrying them out. Inclusive sources that were mentioned in this episode:'Does your brand care?' by Isabel VerstraeteThe Care Principles Podcast, a podcast where different leaders share how their companies care for the planet and for peopleThe podcast Leadership NextIf you like this episode, feel free to let us know by leaving a review. Do you have any questions or feedback after listening to this episode? Make sure to reach out by sending an email to [email protected].