Why Brands Pay Experts More | EP 13

Ever wonder how some healthcare pros get paid thousands to work with brands even without a big social media following? In this episode, Amy breaks down the key difference between being an influencer and being an expert with influence. If you're a dietitian, doctor, nurse, or other health expert, your education and experience matter a lot, and brands know it. Amy shares real stories, simple tips, and one honest lesson from a brand deal that didn’t go as planned. You’ll walk away knowing why your credentials are so valuable and how you can confidently charge what you're worth.Master the Media Facebook Page: https://www.facebook.com/mediamasterywithamyGrab the FREE pricing guide: https://masterthemedia.co/pricing-guide/Episode highlights:(0:00) Intro(1:35) Expert with influence vs. influencer(3:30) Why follower count doesn’t matter(5:25) Why brands hire influencers vs. experts(6:35) The power of long-term, indirect influence(7:51) Amy’s personal story about a failed brand partnership(10:29) Ways brands can work with experts(11:56) Pricing ranges for expert services(13:44) Why your endorsement carries more value than you think(14:50) OutroSupport the showMaster the Media for Dietitians, Physicians & Healthcare Professionals Facebook group: https://www.facebook.com/groups/mediamasterywithamyDietitians on the Blog Facebook group: https://www.facebook.com/groups/789355101157569Need a Guest Facebook group: https://www.facebook.com/groups/264636544981623If you enjoyed this episode, don’t forget to subscribe so you never miss a tip on growing your income and impact through the media! And if you’re feeling extra generous, leave a review—it helps more healthcare pros like you find the show. Thanks for being here—I can’t wait to hang out with you again next time!