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Why brands should tap into live-stream shopping

EPISODE · Oct 2, 2023 · 28 MIN

Why brands should tap into live-stream shopping

from Mintel Little Conversation

 Host Andrew McDougall is joined by experts Georgia Stafford, Kaitlin Ceckowski and Katie Hansen in a discussion about how live-stream shopping is transforming the customer experience, how marketers can tap into the trend and how brands can translate the increased engagement into revenue.Head over to Mintel’s LinkedIn to let us know what you think of today's episode, and visit mintel.com to become a member of our free Spotlight community.Find out more about social commerce, browse all our research on retail and ecommerce, and buy a report today by visiting the Mintel Store.Host:Andrew McDougall, Director, Mintel Beauty & Personal Care.Guests:Georgia Stafford, Beauty and Personal Care Analyst, Mintel Reports UK.Kaitlin Ceckowski, Associate Director, Marketing Intelligence, Mintel Consulting.Katie Hansen, Retail and Ecommerce Analyst, Mintel Reports US.

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Why brands should tap into live-stream shopping

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