Why Brands Won’t Care About Likes in 2026: UGC + Meta Ads | AdYogi | FOWR9 Ragini Varma

In this episode of FyndOutWithRagini, we sit down with Anshuk Aggarwal, Co-founder of AdYogi, one of India’s leading performance marketing agencies helping D2C and consumer brands scale profitably through data, tech, and sharp execution. Anshuk’s journey is a masterclass in performance marketing, scaling brands efficiently, and adapting to rapid platform & AI changes. From cracking the first client, to optimising Meta, Google, WhatsApp, COD logistics, and AI-led creatives — this conversation is packed with practical, on-ground insights every brand and marketer needs today.Don’t forget to like, comment, and subscribe to FyndOutWithRagini for more real conversations with founders, marketers, and operators building India’s consumer ecosystem.Time Stamps:(00:00) - Anshuk’s Introduction(2:14) - Why the name “AdYogi”(3:04) - How to get your first client(5:07) - How would AdYogi pitch to a brand(6:40) - What is the initial budget to hire AdYogi(7:20) - Basics of performance marketing(8:45) - Problems most brands face with performance marketing(10:29) - Likes and followers don’t lead to conversions(11:10) - How to convert the customer to buyer(12:46) - Is COD a good payment option(15:01) - How brands can reduce logistics costs for rural customers(17:44) - Are delivery charges for COD orders working for brands(19:17) - Platform changes to make to optimise it(21:26) - How to optimise WhatsApp campaigns(23:29) - How to troubleshoot campaigns(24:45) - Are AI photoshoots working for brands(27:33) - Content Buckets for Brands(29:38) - Does Influencer video shoot work(30:35) - How do Meta & Google help offline stores scale(33:03) - Advice for brands to make AI more intelligent(34:35) - How can brands make AI ecosystem better for consumers(38:07) - Categories AdYogi is expert in(38:51) - Categories that have a future in India(41:39) - Performance marketing channels for D2C brands(43:56) - Where is YouTube shorts going (44:43) - What does AdYogi do to help brands scale(47:41) - Fashion brands on quick commerce websites(49:58) - Myth or fact segment with Anshuk(52:06) - 3 things for brands to be prepared for festive season(54:37) - Thank youCatch the entire series on our YouTube channel – new episodes every alternate Friday!Links:Fynd Out with Ragini: https://www.instagram.com/fyndoutwithragini/Fynd Out with Ragini Clips: https://www.instagram.com/fyndoutclips/Ragini Varma Official: https://www.instagram.com/raginnivarma/YouTube: https://www.youtube.com/@FyndOutwithRaginiAbout Fynd – Fynd is a global commerce platform that helps brands, retailers, and businesses build, manage, and scale their digital presence. Headquartered in Mumbai and backed by Reliance, Fynd powers online stores, omnichannel retail, logistics, and AI-driven experiences for over 2,300 brands. From e-commerce websites to AR try-ons, automation, and data-driven insights, Fynd enables businesses to create seamless customer experiences across online and offline channels — building the world’s most loved commerce ecosystem.