Why Broad Match is 15% Lower ACOS than Exact Match on Amazon PPC

Send us Fan MailGet a NEW Main Image for 50% off at MyAmazonGuy.com/IMG with promo code: CTR🚀 Grow your brand's account with ease with our Amazon SOP Library which includes 450+ SOPs. Purchase here👉https://myamazonguy.com/SOP🏫 https://mag-school.com/ - PPC, SEO, Design, and Catalog courses.❓ Do you want to grow your Amazon sales or solve a problem? Go to https://myamazonguy.com and get help✅ Support us, buy some Swag: https://MyAmazonGuy.com/Swag✅ Get 20% OFF Your First 6 Months of H10 when You Use Code: STEVENPOPE6M20 at https://bit.ly/3RTm5id✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/🎤My Podcast Setup:GoPro Hero10 https://amzn.to/3HghK4iRode NT1KIT Cardioid Condenser Microphone https://amzn.to/3ObJvNIRode Swivel Mount: https://amzn.to/3O9ruzFRODECaster Pro Podcast Production Studio https://amzn.to/39mKko8Sony Alpha a6400 Camera https://amzn.to/3xoEnPFSigma 16mm Sony E Lenshttps://amzn.to/3xJLYtvFavorite book of 2022 Extreme Ownership https://amzn.to/3aRBQ8RTimestamps:0:00 - Introduction0:14 - Explaining high exact match bids on Amazon PPC0:31 - Picking a random product example0:43 - Comparing broad match vs exact match bids1:14 - Broad match bids are lower than exact match1:41 - Overbidding on exact match keywords1:57 - Opportunity to use more broad match bids2:20 - Need to add negative keywords to broad/auto campaigns2:39 - Most use exact match only for simplicity3:19 - Example of using broad match for a seasonal product4:30 - Speaker's experience level with Amazon PPC4:50 - Lifetime ad spend example5:16 - Why speaker is sharing this information5:53 - Mother's Day campaign example with broad match6:38 - Managing broad match with negative keywords over time7:40 - Strategic use of broad match for rankings8:10 - Recent ad spend data comparing broad & exact match8:58 - 15% lower ACoS with broad match9:30 - Process for choosing negative keywords10:07 - Negating exact match keywords in broad campaigns11:06 - Halloween campaign example with negatives11:30 - Broad match statistical summary12:14 - Calculating hypothetical savings from lower ACoS12:56 - Process for maintaining/adding new negative keywords13:49 - Value of optimizing with negative keywords14:26 - Best practices for structuring campaigns15:53 - Summary & impact of using more broad match16:04 - Other PPC techniques to lower ACoSSupport the show