Why Broadway's 40,000 Sq Ft Bet Is Changing How India Discovers Brands | Sankalp Kathuria | Fynd Out with Ragini

In this episode of Fynd Out With Ragini, we sit down with Sankalp Kathuria, Co-Founder and CEO of Broadway, to decode how he built India's most ambitious offline platform for D2C brands and why Rana Daggubati, Nikhil Kamath, and Vivek Biyani all bet on it.From six years at Zomato to opening a 40,000 sq ft store in Mumbai's Bandra that pulled 8,500 visitors in a single Sunday, Sankalp reveals the exact model behind Broadway, an experiential retail platform housing 200+ curated D2C brands across fashion, beauty, wellness, and lifestyle. We go deep into the business model evolution from rental arbitrage to commission-based revenue sharing, the curation committee that no founder, including Sankalp himself sits on, and why Broadway is fast becoming the place where VCs scout their next investment without a single pitch deck.This episode is a masterclass in Commerce Intelligence, understanding the future of offline retail in India, and cracking the code to building a platform that makes D2C brands profitable in the physical world.Why You Should Watch:- How Broadway evolved from a rental arbitrage model to a commission-based structure where Broadway only makes money when brands make money.- Why Sankalp removed himself from every brand selection decision and handed it to a committee with an average age of 23.- The exact store economics that allow strong-performing D2C brands to clear 25% EBITDA from a single Broadway location.- How Broadway installed RFID across its warehouse to make offline and online inventory sync seamlessly and why this is the missing piece in every omnichannel play in India.- Why Sankalp believes 90% of commerce in relevant categories will be instant commerce within three years and the specific Broadway model being built to capture that shift.- How VCs are now walking into Broadway stores to scout brands and gauge live consumer reaction instead of sitting through pitch decks.- The one structural reason Blinkit and Zepto will never be able to replace what Broadway is building for premium D2C brands.Don't forget to like, comment, and subscribe to Fynd Out With Ragini for more operator-first conversations with the founders and builders shaping the future of retail, commerce, and consumer intelligence in India.Time Stamps:(00:00) Precap(01:12) Launching Broadway in Bandra(02:21) Idea and Execution Behind Broadway(05:27) Roles of Co-founders(05:53) Experiential Retail Store vs Store with Good Lighting(08:49) Getting D2C Brands Offline(11:35) Criteria for Brand Selection(13:58) Sankalp’s Pitch to Brands(17:04) Should New Brands Go To Broadway(18:05) New Brand vs Legacy Brand(19:07) Customer Profile(20:27) Managing Anxiety of Similar Brands(21:40) How Brands and Broadway Make Money(24:09) Who Manages Store Staff(25:37) Return Rate(26:53) Consumer Benefits(27:48) Sankalp’s Investor Pitch(28:10) Dealing with Copycats(30:19) Handling Price Differentiation(32:38) Content to Commerce Offline(34:09) Customer Conversion Rates(35:08) Will Broadway Open Stores in Tier 2 & 3(35:51) Broadway vs Kiosk(38:17) Quick Commerce vs Broadway Model(40:16) Nikhil Kamath “WTF” Advice(41:26) Sankalp’s Leadership Model(42:54) Rapid Fire with Sankalp(44:10) Making Broadway Successful(44:46) Closing & Thank YouLinks:Fynd Out With Ragini VarmaInstagram: https://www.instagram.com/fyndoutwithragini/  Spotify: https://linktw.in/tDCoyf Apple Podcast: https://linktw.in/eYxOOd  Sankalp KathuriaLinkedIn: https://www.linkedin.com/in/sankalpkathuria/ Instagram: https://www.instagram.com/sankalpkathuria/ BroadwayWebsite: https://shop.broadwaylive.in/ LinkedIn: https://www.linkedin.com/company/broadwaylive/ Instagram: https://www.instagram.com/experiencebroadway_/ Ragini VarmaLinkedIn: https://www.linkedin.com/in/ragini-varma/ Instagram: https://www.instagram.com/raginnivarma/ FyndLinkedIn: https://www.linkedin.com/company/fynd-shopsense/ Instagram: https://www.instagram.com/gofynd/