Why Brokers Lose Clients (and How to Fix It) | TRP #173

Reinsurance brokers are famous for remembering the small things — the underwriter's dog, the client's restaurant preference at Monte Carlo, whose birthday party they attended last spring. Less famous for: knowing why that market got signed down two renewals ago, or finding the email that explains a call a colleague is now questioning. This episode is about that gap, and why it costs more than the industry admits.WHAT YOU'LL LEARN:Why annual reinsurance cycles mean brokers are always working from memories 12+ months old — and how that memory decays faster than anyone acknowledgesWhat most firms actually track (signings, authorisations, quotes) — and why the gaps between those tiers quietly kill your leverage at renewalHow staff movement strips firms of institutional knowledge, and what that means when a competitor tries to poach your client mid-RFPWhy charming a counterparty and remembering their portfolio history aren't interchangeable — and why one without the other falls apartWhat CEO-to-CEO meetings could look like if the full relationship picture were actually accessible, not just a deal snapshotTIMESTAMPS:00:00 Intro01:34 Is closing the deal the end of the story?02:13 How value leaks during & after placement05:00 The email archive problem08:00 What firms actually track 09:15 When human memory becomes institutional memory12:00 Staff turnover and the knowledge exodus14:20 Why brokers keep losing RFPs 16:00 Horror stories from the archives17:15 Prepping meetings with half the picture20:30 The case for technical recallCONNECT WITH US:Say Hello: ⁠[email protected]⁠Website: ⁠https://www.supercede.com⁠ LinkedIn: https://www.linkedin.com/company/supercedehq X: ⁠https://twitter.com/SupercedeHQ⁠ YouTube:⁠ ⁠⁠https://www.youtube.com/@SupercedeHQ⁠ RSS Feed: ⁠https://anchor.fm/s/7e741c8c/podcast/rss⁠ OUTLINE & TIMESTAMPS: