Why Business Owners Need a Podcast (and More Importantly, Why They Don't)

You hear all the time about the things you should do to succeed in your business. Some marketing technique is always supposedly the only way to get traction. In fact, people say that about podcasting in the corners of the Internet where I lurk. But if you’ve had a podcast for a while, you’ve had a moment where you questioned the worthiness of still doing it. And if you’ve yet to start a podcast, you may be wondering if you’re ready... or even if it’s something you should do. In this episode, I talk about why podcasting may or may not make sense for you. 4:28 - Is your podcast B2B or B2C? The specific way I see each type 9:36 - The filter you should use when consuming marketing information online 11:19 - How podcasting helps you in selling merch or services, book speaking gigs, or generate affiliate sales 16:44 - Why your focus should be on audience quality, not quantity 18:40 - The #1 reason why podcasting might not be the right move for you right now 21:51 - Situations that can make it tough for you to start a podcast 25:51 - Still don’t know if podcasting is right for you? Mentioned In Why Business Owners Need a Podcast (and More Importantly, Why They Don't) The Podcast Newsroom Learn more about Podcast Production Services Learn more about  Podcast Strategy Intensives Rate and Review the podcastSend Stacey a TextSupport the show